Nissan Leaf

In the Nissan Leaf commercial, it is about an electric car that can help our environment and make global warming decrease because of the fact that it’s electric and it won’t harm the ozone layer. For example the polar bear that is represented as the car at first I believe, lives off nature and goes through it all and survives but when the garbage trucks pass him with all the garbage in it he gives them a big roar to show that that’s harming our ozone layer unlike the Nissan Leaf car that’s electric and won’t harm it. The people that this commercial is intended for would most likely be the “tree huggers” who do whatever it takes to save our ozone layer and are against things such as pollution and destroying trees. The type of rhetoric that is being used is the polar bear and how he can live off nature without harming it just like the Nissan Leaf can. According to this commercial and the reading by Sturken and Cartwright I would say this is a negotiated reading for me because I agree that it would help our ozone layer but not all cars that are electric are safe for our environment, they still need gas which we get from our environment but it’s better for our environment than a regular car that isn’t an electric one so it does have its good points and its bad points.